Wednesday, August 28, 2013

Target market strategy


"Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers"

Our target market at loco brab corn nuts are all the men and women that love to have a snack at the bar while drinking, we want to make the bar experience a better experience by providing a great snack for the right price that will leave a smile on everyones face.

"Marketing is all about creating value for customers. So, as the first step in the marketing process, the company must fully understand consumers and the marketplace in which it operate"

Our main goal is to create a great experience and at the same time create value, we are not trying  just to sell a snack, we understand and we know that most of our possible customers are not rich or they're not big on spending money and thats why we have to make sure we are giving them value on each package of corn nuts. We want to take people on a different adventure every time because they deserve to be entertained.

"Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. Their people at all levels—including top management—stay close to customers"

We understand our customers and thats why we have created a best snack. We wanted to bring a new experience out of the ordinary and hopefully in the future we can reach other markets.


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