Promotion

I want to promote my product mainly by word of mouth which i think is one of the best promotions a product can have, i don't want to promote on tv or on the radio because i want to see what kind of feedback i get from the usual people at the bars first before taking it to a bigger level.

"Not all brand differences are meaningful or worthwhile; not every difference makes a good differentiator. Each difference has the potential to create company costs as well as customer benefits. A difference is worth establishing to the extent that it satisfies the following criteria"

I want my customers to know the difference between my product and other types of corn nuts out there, i want them to know why loco crab corn nuts are the best and i want them to experience that as well.

"Attracting and retaining customers can be a difficult task. Customers often face a bewildering array of products and services from which to choose. 

It is really hard to retain customers but at loco crab corn nuts we are working very hard to try to retain as much customers as we can by creating a whole new experience for when they are at the bars, i want them to look forward to going to the bar and finishing up with loco crab corn nuts.

Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers.