My product is intended to be marketed at the local bars of my community that share some of the same objectives regarding customer value, we want to make sure the bars are going to sell my snacks with pride and that they're also creating good relationships with the people that visit their joints frequently.
A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated.
This is not just an ordinary snack, i would like to think that my loco crab corn nuts are unique and that its flavor its going to give the customer a different experience every time.
"Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers"
everyone at the bar should know where loco crab corn nuts is coming from i would like for everyone to share the story of my journey to reach the great Phileas Fogg that way people would get more involved with the whole idea and hopefully that could help our sells.
"marketers must find ways to get all departments to “think consumer” and to develop a smoothly functioning value chain"
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