My product is going to hit the local bars first but not all the bars will have them. I Want to start with the bars that offer a cool experience for the customers besides the food, when the food is great but the service sucks or the place just looks dead all the time it makes the food bad as well.
"There are too many different kinds of consumers with too many different kinds of needs. And most companies are in a position to serve some segments better than others. Thus, each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments."
Since this is a snack that's going to reach older people i really want to make an impact in the industry. All the bars where people go watch their favorite sports or where they go play pool those are the places where i want my snack to be at.
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs.
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