Difference between consumer marketing and business to business marketing
One of the main differences i see is that a lot of products that are offered to average consumers are not essential for their daily life, many of the products that average people buy they buy them for pleasure or enjoyment not because they really need them. On the other hand, business to business marketers want to buy and need to buy periodically because they need to stay profitable, up to date and successful. Business to business buyers like to be sophisticated and that's the kind of audience they want to approach, consumer buyers are always looking for information that's going to help them understand products better. Business buyers consult teams of experts when they want to buy because they want the best, while average consumers don't really need expert advice when they are buying their everyday products.
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